Apple is known to sold Mac, iPod, iPad, iPhone, Apple TV. You may use them for whatever you want, even send email or work on a spreadsheet, but ultimately it’s not what interest Apple. The new Apple is no more a computer company, a new direction was taken by Steve Jobs when he renamed Apple Computer to Apple. It was not to mean that Apple will sell computers, smartphones, music players, tablets or whatever, the real meaning was Apple switched it’s focus from it hardware+software stack to the content itself. Mac might be used to access Content, display them, play them, create them, wether it’s iOS Apps, Mac Apps, music, video or even books. iOS devices are meant to access Content, through this new giant distributor, Apple and it’s online store. PC could be used to access content too, with iTunes for PC. We all see the emerging business-model where iOS devices are more and more present, the iPad being the brightest success of the industry, on a market that nobody seemed to understand until Apple unveiled it! But this market is not about selling tablet only, but an eco-system. With the huge success of iTunes Store being the first